01
Practice overview:
MEA Studio are an architecture and design practice based in South East London. They recently completed a project in Dulwich, Dulwich Curves, that they wanted to try and package together and get into press. They had never had any PR experience and it was very new to them, which is where we came in to assist.
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The scope:
We saw great potential with the project Dulwich Curves, from the overall design of the project as well as the story of it, all of the key elements were in alignment for a strong press feature. We created a full media kit and wrote a tailored press release for the project, which was reviewed and approved before we begun pitching editors in our network and beyond.
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The outcome:
We were able to secure a feature in Architects Journal for Dulwich Curves, which was a huge win for MEA Studio, as this was their first time doing PR, and they landed in such a recognised publication. We then secured further features in less global magazines such as Home World Design, which allowed Dulwich Curves to get incredible reach from magazines with vast readership of their ideal audience. As well as this, they also were able to capitalise on the feature on their social media channels and marketing.