01
Practice overview:
OG Architecture is an architectural practice founded by Oliver Grimshaw. Based between London and Berlin, Oliver has worked in hotel design and high-end residential, both on small-scale, bespoke projects and highly-scaled enterprises. Recently he has become involved in projects involving listed (protected) buildings.
02
The scope:
OG Architecture had experience in marketing at previous practices, but wanted to implement similar methods since going independent. We looked at his creative assets and what we were able to promote, as there only a handful of projects at the time that were built. We created a social media startegy that invoolved Instagram adveritising to both London and Berlin, as well as optimising his website.
03
The outcome:
Over the course of 3 months we focused on building the practices online presence, and doubling down on the creative assets that got the best outcome. During this time were were able to get OG Architecture a 12x return on their advertising spend, as well as a 300% increase in targeted website traffic. 2 through to complete projects were secured, with what were described as 'dream clients' which helped build his portfolio with the kind of projects he wanted to win.